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1. Why Blogger is Still Relevant in 2025
Blogger (a.k.a. Blogspot) is a free, Google-owned blogging platform. Despite the rise of WordPress and other options, Blogger remains popular for new bloggers because it’s free and easy to use. According to one review, Blogger has been in the game 20+ years and offers a “low-risk way to get your content out there fast,” providing the basic blog features and built-in Google integrations. In fact, Blogger powers over half a million blogs worldwide, showing that it still has many users.
Some key reasons Blogger stays relevant:
- Free and Google-backed. There’s no hosting or subscription fee, so you can start a blog at zero cost. Blogger is hosted by Google, so uptime and performance are solid, and you get free SSL (HTTPS) automatically. You can easily connect Google tools like Analytics and AdSense.
- Easy for beginners. The interface is simple and uncluttered. There’s no need to install software or worry about technical details. If you just want to focus on writing and basic SEO, Blogger lets you do that quickly.
- AdSense integration. Because it’s a Google product, AdSense is built-in; once your blog qualifies, you can sign up and insert ads with a click. This means you can immediately tap into “Blogger AdSense earnings” once you have content and traffic.
- Basic features. You get free templates, labels (categories), and a simple theme customizer. Though not as extensive as WordPress plugins, Blogger covers the essentials: you can add posts, pages, images, and gadgets (widgets).
Of course, Blogger has limitations. It doesn’t get major new features often, and advanced customization (like complex plugins) is limited. Templates are fewer, and you may eventually outgrow it if you need heavy e-commerce or membership features. As one source notes, many users start on Blogger because it’s free, but “as their blog grows, many end up switching from Blogger to WordPress” for more control. Still, for 2025, Blogger’s no-cost ease-of-entry makes it relevant for hobbyists, side-bloggers, and niche publishers.
In summary, Blogger remains a solid choice for beginners who want a free, Google-integrated platform. It’s especially suitable if you want to monetize with Google AdSense (easy setup) and focus on content. Just remember its limitations (scalability and design options) if you dream of a big site later.
2. Choosing the Right Niche
Selecting a niche (topic area) is the first important step toward making money on Blogger. You want a niche that:
- Matches your passion and expertise. Write about something you know or love. As one guide advises, “topics that you are naturally good at or possess deep knowledge of will be beneficial” for creating great content. If you enjoy the subject, you’ll be more consistent and authoritative.
- Has an audience demand. Use tools like Google Trends or Keyword Planner to check if people search for your niche. Popular niches with broad audiences often include technology, personal finance (money management, investing), health/fitness, lifestyle (home, parenting, food), and hobbies. While many niches exist, “niche selection is crucial for any publisher seeking to maximize earnings”.
- Offers monetization potential. Some topics have higher paying ads or affiliate programs. For example, finance, tech, and business keywords typically have higher Cost-Per-Click (CPC) rates in AdSense, meaning higher ad revenue. On the flip side, a very narrow niche may have passionate readers but fewer monetization opportunities.
- Is evergreen. Aim for topics that remain relevant for years. “Choose a niche blog that remains interesting to people over time…an evergreen topic” so your content stays useful. Evergreen niches include things like basic personal finance (saving money, budgeting), fundamental tech (how-tos and product reviews), or general wellness, which don’t go out of fashion quickly. Current trends or news can also drive traffic, but balancing trendy content with evergreen articles ensures steady traffic.
No niche is “the best” for Blogger specifically – the same factors apply as for any blog. (By “best niche for Blogger” people usually mean a profitable, evergreen topic to focus on.) It’s wise to combine what you enjoy with what pays. For instance, if you love cooking, your niche could be cooking for beginners, which can be monetized via recipe ebooks or kitchen gadget affiliates. If tech is your passion, review gadgets and use affiliate links.
Key tips for choosing your niche:
- List your interests/skills and check each for search demand and competition.
- Think about who your audience is and what problems you can solve for them.
- Check if good affiliate products or sponsors exist in that field.
- Ensure you can produce lots of content – a good niche shouldn’t run out of topic ideas.
By picking a focused niche and building your authority in it, you’ll find it easier to attract loyal readers and monetize effectively.
3. Setting Up a Professional Blogger Site
Once you have a niche, set up your Blogger site to look and feel professional. Key steps include:
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Choose a clean theme: Blogger has several built-in themes. Pick one that suits your niche and is mobile-friendly (most are). You can customize fonts, colors, and layout in the Theme section. If you want more unique designs, many free and paid Blogger templates exist online – look for responsive templates to ensure good display on phones. Avoid cluttered designs; simple, easy-to-read layouts work best.
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Use a custom domain: By default your blog URL will be
yourname.blogspot.com. That’s fine, but for a professional brand and SEO it’s better to use a custom domain (likeyourblog.com). You can buy a domain from Google Domains or any registrar and link it in Blogger > Settings > Custom domain. (One source notes “Blogger is free to use with a Blogger subdomain…If you want a custom domain, you’ll need to purchase it separately”.) A custom domain looks more official and is easier to promote. -
Create essential pages: In Blogger you can add pages under Pages > New Page. At minimum, include:
- About Page: Introduce yourself and what the blog is about. This builds trust with readers.
- Contact Page: Give a way for readers or sponsors to reach you. (You can simply use a free Google Form or list an email.)
- Privacy Policy & Disclaimer: These are highly recommended if you plan to monetize. In fact, Google’s AdSense terms explicitly require a clearly labeled Privacy Policy that discloses data collection (for ads/cookies). Even if Blogger doesn’t force it, using AdSense or analytics means you legally need a privacy page. (You can generate one using online tools or templates and paste it into a page.)
- Other Pages (optional): Such as a “Resources” or “Work With Me” page if you plan affiliates or services.
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Optimize basic settings: Under Settings in Blogger, set your blog title and description with keywords. Enable HTTPS (should be on by default for Google domains). If you switched to a new theme, ensure you set up Layout > Gadgets (sidebar or footer) – common gadgets are Blog Archive, Follow by Email, or social media links.
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Connect to Google tools: - Google Analytics: In Settings > Basic, you can enter your Google Analytics “G-” tracking ID. This lets you monitor traffic.
- Search Console: In Settings, add a “Custom Redirect” or edit your theme HTML to verify your site with Google Search Console. This lets Google crawl and index your site better.
- Google AdSense: Once your blog has original content, you can apply for AdSense through the Blogger interface (monetize options) or directly at AdSense. If approved, you can place ad widgets easily.
- Custom Permalinks (for SEO): When creating a new post in Blogger, click Permalink in Post Settings. You can choose a Custom Permalink and include keywords rather than letting Blogger auto-generate it. A concise, keyword-rich URL helps SEO. For example, if your post is “10 Best Yoga Poses”, set the permalink to
best-yoga-posesrather than a random number.
Making these changes turns your free Blogger into a polished mini-site. A clean design and solid pages build reader trust, which is essential before you start selling or placing ads. And because Blogger integrates easily with Google products, you have the foundation ready to track and monetize your blog.
4. Driving Traffic to Your Blog (SEO + Social)
Money follows readers. To earn on Blogger, you must attract visitors. Two main strategies are search engine optimization (SEO) and social media promotion (including email marketing). Focus on creating great content plus these promotion tactics:
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Keyword research: Use tools (Google Keyword Planner, Trends, Ubersuggest, etc.) to find topics people search for in your niche. Target those terms in your post titles and content. Long-tail keywords (“how to”, “best product for”) are easier to rank and often convert better.
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On-page SEO best practices: Make sure each post and page is optimized:
- Titles and Headings: Put your main keyword in the post title (H1) and in at least one subheading (H2/H3). Keep titles clear and compelling.
- Meta descriptions: In post settings, fill the Meta Description with 1-2 lines summarizing the post, including the keyword. This may help with search click-through.
- Internal linking: Link to your own older posts where relevant. For example, if you mention a topic covered in another post, link it. This keeps readers on your site and helps SEO. (Studies show businesses that blog get ~97% more inbound links, partly because they can link internally.)
- Image optimization: Use descriptive filenames (e.g.
yoga-pose-example.jpg) and fill out the alt text field with the image description including a keyword. This helps with accessibility and can bring traffic from image search. - Permalinks: As noted above, use custom URLs for posts with relevant words.
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Quality content: Google favors helpful, well-written content. Write in-depth posts (1000+ words if possible) that answer readers’ questions. Follow E-E-A-T principles (Experience, Expertise, Authority, Trust). In practice, cite facts, show your credentials if relevant, and avoid fluff. Original content that truly helps readers will rank better over time.
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Technical SEO:
- Enable SSL (HTTPS) – Blogger does this automatically.
- Make sure your theme is mobile-responsive (most Blogger themes are). Google uses mobile-first indexing, so a mobile-friendly site is essential.
- If possible, submit a sitemap to Google Search Console (you can use a site like BloggerSitemap or a manual method) so Google indexes your posts faster.
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Backlinks: Get other sites to link to your blog. You might guest post on related blogs, participate in forums (mention your blog when allowed), or share on platforms like Medium/LinkedIn (with back-links). Backlinks are a major ranking factor.
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Social media: Almost all bloggers use social channels to boost traffic. Share each new post on your social networks: Facebook, Twitter/X, Pinterest (great for lifestyle or recipe blogs), LinkedIn (for business/tech topics), Instagram (if images are key), etc. Create eye-catching images for sharing. Engage in communities (Facebook groups, subreddits, etc.) related to your niche by providing value and linking back to your posts when appropriate.
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Email list: While not social media, building an email list is critical. Add a subscription widget (Blogspot supports adding an email sign-up form via HTML gadget). Emailing your subscribers every time you publish (or periodically) ensures steady traffic and a loyal audience, independent of search engine changes.
In short, combine SEO and social promotion. Optimize each post for Google using keywords and best-practices, and simultaneously share it on social channels and forums. Over time, organic search (Google) should become your largest source of traffic, supplemented by social shares and direct visits. Remember: “97% of bloggers report that social media helps them increase traffic”, so leverage it well.
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5. Monetization Methods
Once you have a blog up and getting traffic, you can monetize it in various ways. On Blogger, the main methods are:
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Google AdSense: This is an advertising network where Google serves contextual ads on your site. You earn money when visitors view or click these ads. Blogger makes it very easy to integrate AdSense (you can sign up via your Blogger dashboard once you meet the minimum content/traffic criteria). Once approved, you can place AdSense gadget widgets in your layout. AdSense is passive income: after initial setup, it pays you based on your traffic and the advertiser bids.
Pros: Easy to set up; no need to sell anything yourself. Good filler income especially for general-content blogs. Being a Google product, Adsense on Blogger is streamlined.
Cons: AdSense payouts are usually modest unless you have high traffic. Industry estimates are only about $0.50–$2 per 1,000 pageviews. That means if your blog gets 30,000 pageviews per month, you might make only $15–$60 from ads. (High-value niches may get more. Also, using multiple ad units and optimizing placement can increase revenue, as high-earning sites do.) Ad income alone rarely makes full-time wages unless you have massive traffic. -
Affiliate Marketing: You promote products or services in your content and earn a commission on sales. For example, joining the Amazon Associates program lets you link to products; if a reader buys through your link, you get ~1–10% of the sale. You can also join niche-specific affiliate networks (like ShareASale, CJ Affiliate, or ClickBank) that fit your niche.
Pros: Potentially higher income per action than ads. You control which products to promote. Can blend naturally (e.g. a “best gadgets” list). Easy for niche blogs (e.g. a fitness blog can promote workout gear).
Cons: Income is performance-based (you only earn if people buy). It takes trust and good content to convert readers into buyers. Disclosure requirements (you must disclose affiliate links). Amazon commissions are often low for physical products, so you may need large volume or focus on high-commission niches (digital products, software, etc.). -
Sponsored Posts / Partnerships: Companies may pay you to write a post about their product or service. You can also offer banner ads or sponsored reviews on your blog. Rates vary widely. For a small blog (under 10k monthly views), you might charge under $200 per post; mid-size blogs (tens of thousands of views) often charge $300–$1,000 each. Top blogs with large audiences can earn thousands per post.
Pros: Can be lucrative – sponsorships can pay far more than AdSense for each view. Often passive once arranged (just write the post). Good if you build a niche audience that brands want to reach.
Cons: Requires building relationships and negotiating with advertisers. Sponsored posts require disclosure and must fit your readers’ interests or you lose trust. Smaller blogs may get few offers until traffic grows. This revenue is also “fitful” (opportunities come and go), as one blogger notes, so diversification is wise. -
Selling Digital Products: Create your own products: ebooks, courses, printables, templates, stock photos, etc. You sell these directly on your blog (via PayPal buttons or services like Gumroad, Teachable, Sellfy). For example, a writing blog might sell an ebook on blogging tips; a photography blog could sell lightroom presets.
Pros: Highest profit margins (no inventory cost). You set the price. Once made, products can generate passive income indefinitely. Surveys show digital products can yield very high earnings per traffic (e.g. over $200 per 1,000 views). In fact, one survey found that digital products earned bloggers an average $213 per 1000 views – the highest of any stream.
Cons: Requires significant upfront effort to create and polish products. You need enough audience trust and traffic to sell. You must provide support or updates. Marketing your own products is work (though you keep all the revenue). -
Freelance Services / Consulting: Use your blog as a portfolio to sell your skills. For example, if you blog about graphic design, offer freelance design services. If your blog is about SEO, offer consulting or site audits. Many bloggers add a “Services” page listing their offerings (writing, coaching, design, etc.) and contact info.
Pros: Direct payment and often higher rates (billed hourly or per project). Leverages your expertise directly. No middleman, and it diversifies income beyond ad clicks.
Cons: Not passive – it trades your time for money. Your income depends on workload and client acquisition. Offering services means juggling client work with blogging.
Below is a table summarizing these monetization methods with their pros and cons:
| Method | Pros | Cons |
|---|---|---|
| Google AdSense | Easy to implement; passive income from ads; Google-run | Low RPM (often ~$0.5–$2/1000 views); needs high traffic to earn well |
| Affiliate Marketing | Can earn high commissions; flexible product choices; content-friendly | Income only on sales; requires trust and conversion; disclosure needed |
| Sponsored Posts | High payout per post (can be hundreds of dollars); builds brand partnerships | Need sufficient traffic or niche authority; inconsistent opportunities; disclosure rules |
| Digital Products | High profit margins; unlimited stock; passive once made; top RPM | Lots of upfront work to create; need marketing; customer support |
| Freelance Services | Direct payments; high hourly/project rates; uses your skills | Not passive; requires client work; time limits how much you can earn |
Each blog is different. In practice, many bloggers mix these methods: for instance, run AdSense ads + Amazon affiliate links + their own ebook + freelance work. Don’t rely on just one stream. Test what works for you and your audience.
6. SEO Tips for Blogger in 2025
Good SEO (Search Engine Optimization) will help your Blogger site rank higher in Google and bring more organic traffic. Here are key SEO tips tailored for Blogger:
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Keyword-rich content: As in any SEO strategy, do proper keyword research. Place your target keyword naturally in the title, headings, first paragraph, and URL. In Blogger’s post editor, you can use Search Description (meta description) and Labels to help search engines categorize your post.
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Optimize titles and meta tags: Make your post titles descriptive and include the main keyword near the beginning. Write concise meta descriptions (in post settings) that contain keywords and clearly describe the content – this can improve click-through from Google.
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Use header tags properly: Break content into sections (H2/H3 tags) with keywords. For example, a list post might use H2 for each item title, which helps search engines see the structure.
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Image SEO: As noted earlier, every image should have an alt tag (alternative text) that describes the image with relevant keywords. Also give images meaningful file names (e.g.
best-chocolate-cake.jpg). This helps with Google Image Search and overall SEO. -
Internal and external links: Link from one post to another on your blog using keyword-rich anchor text. Also link out to reputable sources (other blogs, news sites) to add credibility. (However, be careful not to flood posts with irrelevant links.) Internal linking is a major SEO factor for keeping readers on your site.
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Quality and length: Write in-depth posts. In general, longer content (1000+ words) tends to rank better. (Wix data suggests ideal blog posts are around 2,000 words, though this varies by niche.) Regardless of length, the key is quality: solve problems, be original, and aim for “people-first” content, a Google guideline.
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Mobile-friendly and speed: Use a responsive theme (most Blogger templates are). Optimize image file sizes to keep pages fast. A slow-loading page hurts both UX and SEO. Since Blogger is hosted on Google, loading is usually fast, but you should still compress large images or use lazy loading gadgets if needed.
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Structured data (Schema): If you’re comfortable editing HTML, you can add schema markup to your Blogger template (for example, review schema or article schema) to help Google understand your content better. This is advanced, but even simple implementations (like adding video schema if you have videos) can help.
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Sitemaps and robots: Blogger automatically creates an Atom/RSS feed and a sitemap at
https://yourblog.blogspot.com/sitemap.xml. Submit this sitemap URL in Google Search Console. Also check Settings > Crawlers and indexing to ensure your blog is visible to search engines. -
Avoid duplicate content: Do not copy content from other sites. Even copying your own content across multiple pages can hurt SEO (use canonical tags or rephrase). Each post should be unique.
In summary, treat your Blogger site as you would any SEO-friendly website: find keywords, use them in strategic places, write helpful content, link well, and ensure fast, secure pages. The fundamentals haven’t changed: “keyword research and usage, proper use of header tags, internal linking, title/meta optimization, high-quality content (E-E-A-T), [and] image optimization” are all on-page SEO essentials. Following these will help your Blogger articles rank higher in Google search results.
7. Google Discover Optimization Tips
Google Discover is a feed that shows articles to users based on their interests and browsing history. Getting into Discover can drive huge traffic surges. To optimize for Discover on Blogger, focus on these tips:
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High-quality content (People-First): Discover prioritizes well-written, useful and original content. Avoid clickbait titles or sensationalism. Make sure your content follows Google’s guidelines (no deceptive gimmicks). As one SEO guide notes, Discover content should be high-quality, helpful, and adhere to content policies.
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Compelling images: Discover is very visual. Use large, high-resolution images in your posts. Google recommends images at least 1200 pixels wide. An eye-catching image increases the chance your post appears (and is clicked) in the Discover feed. For example, a travel or recipe blog should have a stunning featured photo.
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Strong E-E-A-T signals: Google explicitly mentions E-E-A-T (Experience, Expertise, Authoritativeness, Trust) for Discover. Make sure your author byline, author bio, and any credentials are visible (or link to an about page). Cite sources and be accurate. Demonstrating expertise (e.g. giving personal insights or research) helps establish trust.
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User intent and interest: Think about what users want. Write headlines and content that match real queries or interests (for example, “How to Choose a Laptop for Budget Gamers” rather than just “Top Gadgets”). Cover trending or seasonal topics when possible. Google’s Discover algorithm favors content that aligns with a user’s interests (based on their search and browsing habits).
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Fresh and evergreen mix: Discover shows both brand-new content and updated evergreen content. It’s helpful to occasionally refresh old posts with new info. Evergreen articles that remain relevant (e.g. “best budgeting tips” updated each year) can appear in Discover long-term. Additionally, publish timely content around trends (e.g. “2025 social media tips”) which may catch Discover waves.
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Monitor performance: Use Google Search Console’s Discover report (under Performance) to see which pages got Discover traffic. This data helps you identify what content Google is promoting. Then you can replicate those strategies (similar topics, formats, images) on future posts.
In short, optimize for Discover by focusing on quality and visuals. Don’t spam keywords; instead, use user-friendly headlines and images. A recent SEO article stresses “strengthening content quality… abiding by Discover’s content policies (no clickbait)”. Also, Google highlights that large images (≥1200px) and good E-E-A-T help your content stand out. By following these guidelines, you increase the chance Google puts your Blogger posts into Discover feeds, giving you traffic beyond normal search.
8. Realistic Earning Expectations
Earning money blogging takes time and effort. It’s important to set realistic expectations:
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Slow start: In the first few months, most blogs earn very little (often under $50/month), since you have few readers. Early on, build content and traffic; don’t expect big AdSense or affiliate checks right away. One analysis bluntly states that with only ~1,000 daily views (which is actually quite good for a new blog) a typical AdSense rate might yield only about $730 per year. (In that example, 1,000 pageviews/day with 10% ad click-through and $0.02 per click came to ~$730/year – roughly $60/month.) Today’s rates vary, but it illustrates that low traffic = low earnings.
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CPM and RPM: Industry figures suggest roughly $0.50–$2 per 1,000 pageviews (CPM) from AdSense. That means:
- 10,000 views/month → ~$5–$20 from ads.
- 100,000 views/month → ~$50–$200 from ads. So unless you have tens of thousands of views, AdSense alone won’t pay the rent. (High-value niches or better ad placement can push that higher.)
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Blogging income surveys: On average, dedicated bloggers can earn a good income, but it usually comes with time. Indeed.com reports that career bloggers earn around $53,025 per year on average. Another source (Wix) projects the average US blogger could reach $103,446 per year by 2025. These numbers often include full-time, experienced bloggers with multiple income streams. Don’t assume you’ll hit these figures quickly – they represent the middle of the pack after years of work.
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Traffic correlates with earnings: Data shows that more traffic almost inevitably leads to more income. For example, survey data found bloggers with <10k views/month typically charged ~$188 for a sponsored post, whereas those with 100k–500k views charged ~$1000 on average. Likewise, RPM (revenue per 1000 views) tends to rise with blog maturity. In other words, focus on growing your readership first.
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Multiple streams needed: Because each method alone has limits, successful bloggers often combine earnings. Maybe you get $10/month from AdSense, $20 from affiliate, and occasionally a $100 sponsored post. It adds up. But relying on one source (e.g. ads only) makes income very unpredictable. The ProBlogger forum suggests keeping AdSense as “a few dollars per day” even while pursuing partnerships, because diversifying increases total revenue.
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Time and perseverance: Building a blog income is not instant. The data shows a strong correlation between blog age and income: blogs over 5 years old often earn multiple times what newer blogs do. It’s common to see blogs not making a full-time income until after 1–2 years of consistent effort. As one blogger survey cheerfully notes: if you’re not earning yet, “don’t give up! … Blogging is not a get-rich-quick scheme, but it is totally possible to make a good full-time income”.
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Example estimates: As a rough example, if your blog hits 30,000 pageviews/month and you have:
- AdSense at ~$1 CPM: ~$30/month.
- A 1% affiliate conversion (300 sales) at $5 commission each: $1,500/month.
- A couple of sponsored posts ($200 each) per month: +$400. Then total ~ $1,930/month. These figures are hypothetical – your mileage will vary. But it shows why affiliates/sponsorships often out-earn ads unless you have very large traffic.
Key takeaway: Start small. In year 1, earning $100–$500/month total is realistic for many part-time bloggers. By year 2 and beyond (with 10k+ monthly visitors), it’s common to exceed $1,000/month. Only a few make $5k+ monthly, and that usually means full-time effort. Continue learning SEO, creating content, and expanding income streams. Over time, as one survey’s analysis said, perseverance “pays off in blogging”.
Conclusion and Final Tips
Blogging on Blogger in 2025 can absolutely be a money-making venture if you approach it strategically. To recap:
- Why Blogger? It’s free and Google-integrated, making it easy for beginners. You can get started with zero hosting costs.
- Niche: Pick a niche you’re passionate about and that has monetization potential. Align your topics with your expertise and choose evergreen themes.
- Setup: Invest time in making your blog look professional – use a good template, get a custom domain, and write about/legal pages (especially Privacy for AdSense compliance).
- Traffic: Learn basic SEO and write great content, and promote your posts on social media. Use Google Analytics/Search Console to track what works. Remember that “97% of bloggers report social media helps increase traffic”.
- Monetization: Start with Google AdSense for passive ad revenue, but don’t stop there. Add affiliates, sponsored posts, your own digital products, and freelance services. The table above outlines pros/cons of each.
- SEO & Discover: Optimize posts with keywords, meta tags, and alt-text. Use good visuals and quality writing to appeal to Google Discover.
- Earnings: Be patient and realistic. It takes time to grow traffic, and most new blogs earn only modestly at first. On average, bloggers with a couple years’ experience earn in the mid-5-figures annually, but those results come from combining multiple income streams. Don’t be discouraged by slow early progress. As one blogger survey encourages, it is possible to earn a full-time income from blogging – just keep learning and persisting.
Final Tip: Always focus on providing value. Readers come first – serve them well with informative, engaging content. As your audience grows, the money will follow. With consistent effort in 2025 and beyond, your Blogger site can become a rewarding source of income.
Sources: Insights in this guide are drawn from updated blogging and SEO resources, including CrazyEgg, WPBeginner, SEO experts, and recent industry data, as cited above.
